Those considering self-employment or launching their own business will discover the essential steps to long-lasting success through exclusive insider strategies revealed in this new guide. Start Your Own Business and Hire Yourself provides solid advice on all aspects of starting a business, from writing the business plan, to finding customers, to managing costs and turning a profit. Author Suzanne Caplan shares up-to-the minute advice on the implications of President Obama's stimulus initiatives on SBA programs, showing readers how to get financing during tough times. This empowering guide also highlights case studies and real-life examples of small business owners to illustrate how they overcame challenges and built thriving careers by being their own boss.